In
his welcome address at the event, the Deputy Managing Director of Artee Group
Mr Prakash Keswaniexpressed his pleasure at the successful launch of its three
leading fashion brands – Babyshop, Splash and Lifestyle in Nigeria.
This
Combo store is one of its kind in Nigeria where the three brands are housed
under a single roof. Each of these brands –Babyshop, Splash and Lifestyle has different
product offerings and caters to a distinct consumer group.
According
to him, Babyshop caters to Mothers and to be Momswith fashion clothing, baby basic
items, nursery items and toys. The brand houses Products which cater to 0 – 16
age group.
Splash
is a contemporary fashion apparels and accessories brand, focusingat the youth
and the young at heart. The fashion clothing ranges from youth, smart casuals,
formals as well as active wear and accessories. Anyone from the age of 18
onwards can fulfill their fashion clothing and accessories needs at Splash.
Lifestyle
offers all the luxury one may desire for their homes such as home decor and home
furnishings, bath décor andaccessories, home and office fragrances as well as
gift items, teen accessories and SPA items to name a few. Lifestyle focuses on
the modern day women and helps her set up the dream home.
Artee
Group also announced the launch of its loyalty program under the name of “Club
Privilege”for Babyshop, Splash and Lifestyle customers in Nigeria.Speaking
at the launch, company spokesperson, Mr. John Goldsmith said “Club PrivilegeLoyalty
Programme is an exciting reward programme and our way of saying thank you to
our loyal customers. As a member, you will earn points with every purchase at
Babyshop, Lifestyle and Splash. The accumulated reward points can be used to
make purchase from the store” he said.
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