An image of a pregnant Donald Trump
being held lovingly by Vladimir Putin has gone viral after it was
projected onto a succession of buildings across Brooklyn and Manhattan.
The
startling image - accompanied by the hashtag #lovethroughhate - caught
the imagination of New Yorkers after it began appearing on Valentine's
Day.
But what appears to be a satirical illustration is actually
an ad campaign for a new dating app that links people together through
shared hatreds.
The image first appeared on Valentine's Day at
the corner of West 14th Street and 8th Avenue, the borderline between
two districts: Greenwich Village and the fashionable gay hub of Chelsea.
It
then popped up again that evening at the corner of Wythe Avenue and
North 6th Street in Brooklyn, and returned to Chelsea on Wednesday, when
it was projected onto the Apple store. Predictably, New York's
army of cynics loved the stunt, taking to Twitter to share photos of the
ad and joke around about its content.
And of course, many were happy to make sure the president was aware of the pop-up installation.
'What a warm and lovely embrace!' remarked Dustin Osterman. '@realDonaldTrump you're glowing!'
'Putin didn't pull out of Crimea either,' joked Sir Pennypacker.
And a user named Mercedes had a more positive take on the stunt: 'Through humour, hate can turn into love.'
The
image clearly references the ongoing revelations about links between
Trump's election aides and the Russian government, which also hacked and
leaked Democratic Party emails during the election.
But in fact
there was no grand political message behind the project - the whole
thing was designed to promote Hater, a new dating app for the
bile-fueled and furious.
The app, created by Goldman Sachs
employee-turned-comedian Brendan Alper, works like Tinder - but instead
of swiping people, you're swiping concepts.
What do you think of building the wall, the app asks? Or Cargo shorts? Or avocados?
Users
swipe down to hate, up to love, left to dislike or right to like, and
the app then matches them up with similarly angry folks nearby.
It's
been in trial in New York since December, writes Mashable, and the
number-one most hated topic is, as you might expect from the
ultra-liberal city, the recent presidential election.
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